Project Name:
Exquisette Email Marketing
Short Description
Email marketing strategy and automation for a lifestyle brand — boosting total store revenue and driving over $12,000+ in attributed sales within 30 days using Omnisend campaigns and workflows.
Case Study: Scaling Revenue with Strategic Email Marketing for Exquisettext Here
Client: Exquisette (DTC lifestyle & fashion brand)
Platform: Omnisend
Timeline: November–December 2024
Challenge:
Exquisette needed to re-engage existing subscribers, convert abandoned carts, and increase seasonal campaign effectiveness for Black Friday/Cyber Monday and early December promotions.
What We Did:
- Designed and deployed high-converting email & SMS campaigns
- Implemented behavioral automation workflows (add to cart, viewed product, checkout started)
- Segmented the audience by action and purchase intent
- Created urgency through limited-time offers and discounts
- Optimized send times and A/B tested subject lines for open rate improvement
Results:
- Total Revenue Generated: $22,810.53
- Revenue from Email/SMS via Omnisend: $12,083.40 (52.9%)
- Best 30-day Campaign Window: $12,319.50 in total revenue | $8,936.60 from Omnisend (72.5% contribution)
- Top Performing Workflow: “Add to Cart/Viewed Product” → 17.26% click rate
- Average Campaign Open Rate: 15–17%
Impact:
Email marketing became the primary revenue channel, delivering over 50% of total store sales, while SMS campaigns contributed to rapid flash sales, generating up to $1,000+ in just 2 days.