Project name/title:

Cobysbling Google Ads with Merchant Center

Project location:

USA, UK, AU

Short Description

Google Ads Campaign Success – Cobysbling
We ran a highly successful Performance Max campaign for Cobysbling, achieving 499 clicks, 270 conversions, and a 54.11% conversion rate with just $30.73 ad spend. The UK was the top-performing region, followed by the US and Australia. Efficient targeting and optimization resulted in an impressive $0.11 cost per conversion.

Case Study: Black Friday Campaign for Cobysbling

Strategy

Campaign Type: Google Performance Max
Targeting: United Kingdom, United States, Western Australia
Budget: $10/day
Offer: 29% Black Friday discount
Ad Focus: High-converting visuals and product-based automation
Conversion Tracking: Enabled via site events

Results (Nov 3 – Dec 2, 2024)

Metric	Result
Total Clicks	499
Total Impressions	32,100
Average CPC	$0.06
Total Conversions	270
Conversion Rate	54.11%
Total Ad Spend	$30.73
Cost per Conversion	$0.11

Top Performing Location

United Kingdom

462 clicks
248 conversions
$0.11 cost per conversion

Key Outcomes

High ROI with minimal spend
UK market dominance with 53.68% conversion rate
Efficient ad delivery using automated Performance Max strategy
Visuals and timing aligned with Black Friday urgency

Conclusion

This campaign proves that even with a modest budget, strategic planning and smart use of PerformanceMax can deliver high conversion volume at extremely low cost—a perfect example of data-driven advertising success.